Growing Your Business with Social Media
If you have just launched your business, then don’t forget about using social media to expand your reach. Use this article to learn some valuable tips for growing your business with social media. Did you know that there are almost two billion people on social media, and that number is only going to increase? As a business owner, who wouldn’t want a slice of this number people?
Today’s savvy business owners are using social media sites to their advantage. It’s the perfect platform for growing your business. You may not have considered that you could actually make money by using social media. But it is possible, and many people are setting up profitable businesses by incorporating social networking sites.
Social media is a platform that allows you to showcase your talents and show it off to lots of people. Great examples include cooking – you can record yourself cooking and then upload your video to YouTube or Instagram. It is fairly easy to grab a nice following of people who enjoy cooking or want to learn how to cook.
As you gain more followers it’s not unheard for you to gain a food brand or cook wear company as a sponsor. They will pay you to be associated with what you are doing, of course you would then feature their products. So it’s a win for both sides.
Getting a sponsor may take some time, you will have to build up a reputation for yourself first. But, it would be a great goal to work towards. If you watch You Tube videos you will see that the majority of them have advertisements that run before the video begins. You could use these You Tube ads for yourself and get paid every time someone views your video.
Why Use Social Media for Growing Your Business?
Social media provides you with a platform to showcase your talents, products and services. Due to the popularity of social media, it is possible to expand your reach and grow a large list of followers. You would then direct these followers back to your website where they could purchase more of your products and get additional information.
The same applies to your website. Make sure you are using social media buttons so your readers can share your content with their own friends and followers. This is the perfect way to expand your target audience.
To get social media to work as a business you will want to be active on as many social media platforms as possible. The top platforms are:
- You Tube
These platforms will enhance your online visibility and your blogs and should be used regularly, so you can create a list of followers. If you enjoy teaching, then use You Tube to create How To type videos. Publish them on your blog to attract traffic directly from You Tube back to your blog.
Keep in mind that social media sites are free, so it’s the perfect vessel for startup business owners who have a low budget. In time you can move on to using paid advertisement inside these platforms, but for now, start with just posting to these sites. Your only investment at this point is just your time. Once your business is showing a profit you could always hire a virtual assistant to help manage and schedule your posts for you.
Social Media Business Examples
Artists, photographers and designers can use social media as a business platform. It’s a great way to showcase your talents by uploading images from your portfolio to sites like Instagram and Pinterest.
Teachers and Coaches can create videos on You Tube to help teach others, plus draw viewers back to their main websites.
Product creators can use social media to launch their new products. Use video teasers as a ‘what’s coming’ event to run an effective pre-launch. You could also give out coupons or run a competition on launch day.
Small business owner’s can give customer’s a look inside their business by creating a ‘behind the scenes’ look at their business. This can really attract the attention of your customers and can be a valuable tool when it comes to growing your business.
Define Your Social Media Audience
To get the most out of social media correctly, will mean that you need to schedule your posts during peak hours. You can test this out by posting at different times and see if there is a certain time when you see more responses.
You will also want to spend the time to define who your audience is on social media platforms. This will also help you decided which platform to focus on the most. This information will be useful in many other areas of your business. The data can really help you when it comes to growing your business on a much bigger scale.
For example, if you are targeting a younger audience you may want to concentrate your efforts on Instagram.
Create an avatar of your audience – actually take the time to write it out. Define them by:
Then define two or three messages that you want to communicate to them.
Once you have that in place do your research and discover which social platform they use, then you can create posts to target them.
Your Social Media Profile
This is an important step and you want to make sure that your brand is evident across all the platforms you will be using. Don’t forget to add social media sharing buttons to your website in prominent places – make it super easy for people to follow and share your content!
Get into the habit of asking people to share your blog posts at the end of each blog post. Add great images to your posts to encourage this as well.
Posting On Social Media
One thing to be cautious of, is that social media can be addictive and eat up lots of your time. The best way to handle posting to social media is to set time aside each day for it. Maybe schedule 15 minutes each morning to post to a couple of the platforms. Then another 15 or 20 minutes at the end of the day to respond and reply to any comments.
When your business page begins to get active then you can consider joining groups and forums to further promote your brand. You can answer questions and offer great tips and suggestions.
Social media is a ‘live’ platform so you want to take the time to thank new members, and those who comment and share. Don’t forget to return the favour as well, sharing is a two-way street – the more you share you will notice the more others start to share your content.
Tracking Your Results
You can set up Google Analytics on your website and then add a Social Media tracker to your segments. Just go to your main dashboard – Views – Personal Tools – Segments and then Import from Gallery and just select a social media tracking tool to use. It’s very simple to set up and will provide you with tons of great data that you can use to help with growing your business on social media.
Other social media tools that you might like to research include:
Feedly and Buzz Sumo are great for helping you find content to post on social media.
Whether you want to use social media for growing your business, or use it as a primary source of traffic, it can be a good way to boost your income, website traffic and have fun while on line. Remember that social media has a viral nature, this means that your loyal followers can do much of the work for you when it comes to running promotions and advertising.
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